When the Department for Culture announced plans for local television they were full of lofty ideals. Happy grannies and teens sitting around together with a shared interest in engaging and innovative television with a local focus.
This was at the same time that local papers (many owned by Trinity Mirror, the group that Philip Graf, former head of the Content Committee, used to run) were closing down, merging or cost cutting.
The result seems to be heading for the same kind of fiasco as British Satellite Broadcasting (BSatB). Older readers will remember there used to be two satellite broadcasters, BSatB which was officially licenced to broadcast to the UK, and a small upstart called Sky.
BSatB went in for expensive drama, arts, current affairs, etc, and consistently overestimated the publics interest in worthy stuff that intellectuals said was good for them, particularly if they had to pay for it.
Sky on the other hand operated out of a disused haddock warehouse in a remote part of Scotland, produced a popular soap, showed sport and lots of other stuff people actually wanted to watch, and coincidently happened to be on the same satellite as some German porn channels. Not that anyone would ever admit to watching Man City.
In time the big state supported worthy channel was forced to merge with the popular upstart, giving British Sky Broadcasting, or Sky as it is usually known today.
Well it looks as if the local TV concept is turning out to be over idealistic.
ESTV Limited, the licence holder for London Live, the richest picking on offer, has applied for its licence obligations to be relaxed. The channel only launched on 31 March, yet by 25 July Ofcom published a fully formulated consultation document on relaxing obligations - ESTN must have submitted its proposal some time before that, so how long was there between the channel launching and ESTN realising something had to change? 2 months? 10 weeks ?
London Live Consultation
Guardian BARB Ratings
As if that werent bad enough, Birmingham's City TV has gone into administration, without having broadcast any programmes. Not one.
Birmingham City TV In Administration
If local TV is to succeed the free trade loving Tory government must allow it to operate as a real world business, rather than a worthy social enterprise cooked up by a well meaning social worker and the local vicars wife.
Allow it to show erotic content at night, if that is what draws viewers in pays for content about local schools, jobs, etc. Noone watches late night TV for the local stuff so it would not be a loss. Jello wrestling. Flirty quizzes. Topless quizzes. Reruns of erotic films. Perhaps even the odd pole dance.
Either that or give up on the entire concept.