Red Hot TV (Sky 956 & Freeview 191)

I cannot understand this move by TVX, shutting down Cream on Freeview and replacing it with an encrypted show.
Having watched the free trailer at midnight, it seems that the content on ch191 is very similar to their already existing ch93 content. If somebody wants to watch such material, they can already get it on ch93.
It must lose them customers, since I cannot see anyone subscribing to both channels.
Cellcast must be happy, no real competition on Freeview now before 1.00am. (excluding competition for BS Xtreme)
If TVX needed another encrypted channel, it would have made more sense to have used ch192 starting at 1.00am and kept Cream on ch191 at midnight. I know I will not be watching their shows anymore, since I am in bed asleep by 1.00am
Anyway here are 2 pics from the free midnight trailer, Mai Bailey and Linsey DM, introducing the show.
Cream will presumably not be back on Freeview, since Jade announced at the start of the ch192 show last night, that ch192 was their main channel now.