The Pad vs Elite.........

Haha, now theirs an impartial post Sarah.

Seems like a good business tactic to me - copy the strongest player out there, try and tweak certain aspects to offer a few unique differences and slowly forge your own identity. Elite certainly seem to have done that on the night show, maybe not so much on the day show, but then the options for variety are maybe more limited.

I'd imagine given the undoubted similarities between the channels, that the only current loser is the Pad, as I'd imagine a percentage of their market share has been lost to Elite. If any channel needs to up the ante right now, I'd suggest it's the Pad....