In its press release Ofcom says "Ofcom regularly conducts research among parents to monitor the level of concerns about the content their children watch on television*. " and the astrisk link is
*
http://stakeholders.ofcom.org.uk/market-...t-reports/
This points to a page with very old data from
15/9/2008: Media Literacy Audit: Media literacy of UK adults from ethnic minority groups
16/5/2008: Media Literacy Audit - Report on UK children’s media literacy
16/5/2008: Media Literacy Audit - Report on UK adults’ media literacy
2/3/2006: Media Literacy Audit - Report on adult media literacy
2/5/2006: Media Literacy Audit: Report on media literacy amongst children
2/5/2006: Media Literacy Audit: Report on media literacy amongst children
24/6/2006: Archwiliad Llythrennedd y Cyfryngau
plus older and ethnic research.
They then say "Ofcom also measures parents’ views about the time of the watershed and the amount of TV regulation**. " and link to
**
http://stakeholders.ofcom.org.uk/broadca...rep/psb11/
which yields "Public Service Broadcasting Annual Report 2011" Published 21|07|11
and that links to "F -The Ofcom Media Tracker survey: 2010 survey results PSB Report 2011 –Information pack July 2011" at
http://stakeholders.ofcom.org.uk/binarie...ions-F.pdf
Media tracker is fine, but it is based on a weighted survey rather than in depth interviews, cause and effect analysis, comparative surveys between nations with different rules, and before and after studies.
Although results can suggest trends, some people would dispute that people with clipboards in shopping centres asking shoppers questions deserves to be called Research.
One problem with these surveys are that the questions just scape the surface, are badly worded, and inevitably people are reluctant to be honest about embarrasing subjects (like voting Tory in 1997).
Look at this question: "If people want to watch sexually explicit programmes they should be allowed to but ONLY on subscription channels".
Do you DISAGREE or AGREE?
Would the vicar AGREE or DISAGREE?
If you disagree, because you think sexually explicit programs should be allowed on FTA babe channels, your answer goes in the DISAGREE total and might be taken as support for tighter rules.
What channels does it refer to? BBC1 or Babe channels?
And what about people who accept occasional justified content like nude artists models on Channel 4, shagging in Diary of a Prostitute (BBC), Dont Look Now (various), Spiral (BBC4, serious detective show), educational documentaries to stop teenagers getting knocked up or Antichrist (Sky Arts, incidentally its on Sky Indie right now, but thats a pay channel), Women In Love (film, 1969, BBC from time to time) or the streaker summary in Al Murray: My Funniest Year (Channel 4, now, clear male full frontal nudity).
Are those people meant to DISAGREE with the assertion?
Basically the survey is worded in such a way that people with diametically opposed views can give exactly the same answer and there is no way to distinguish between them.
There is also no clear definition of "sexually explicit". For one person that might mean two apparently nude people apparently in contact, as seen in many big budget Hollywood films (with flouorescent masking tape over bits), or full frontal nudity from a distance, for someone else it might not count unless there were graphic closeups with no ambiguity. Probably not the sort of this researchers want to spell out in a busy shopping centre to mums doing the weekly shop.
Ambiguous questions. Two questions rolled into one. Ambiguous answers. No indication of direction (Yes but / No but). Unclear terminology ("explicit sex" rather than "full frontal nudity" "genitalia" "penetration").
However, bearing in mind the limitations, here is what the survey found:
"Sexually explicit programmes should never been shown on TV" - 51% DISAGREED, 25% agreed
"Sexually explicit channels in the 'adult' section of the electronic programme guide (EPG) don't bother me. I can block them if I want" - 60% agreed, 12% disagreed
"Sexually explicit programmes should be freely available on any channel after 9PM" - a staggering 23% agreed, 55% disagreed.
"If people want to watch sexually explicit programmes they should be allowed to but ONLY on subscription channels" - 54% agreed, 25% disagreed.
"If people want to watch particularly violent programmes they should be allowed to but ONLY on subscription channels" - 48% agreed, 29% disagreed.
So thats 6% fewer people wanting HOSTEL and SAW behind a subscription barrier than DEBBIES DOES DALLAS, and 4% more saying that violence is ok. OK, thats saying violence is more acceptable than sex, but not by much.
51% of the public say explicit sex can be shown on TV. Ofcom say so.
PDF page 24 (numbered 23 bottom right)
http://stakeholders.ofcom.org.uk/binarie...ions-F.pdf