Thanks to Scottishbloke for pointing out that another Media Tracker survey has been published, to zero publicity. Having glanced at the Ofcom site several times this week (to see if consultations were being sneaked out) I have to say this totally passed me by. Even drilling through the website and searching it hardly leaps out.
Here's how to navigate to it:
Ofcom > Stakeholders > Data and Research > Market Research Publications >
UK audience attitudes to the broadcast media
Hardly leaps out, does it, even if you know it is there? Why no publicity for a major study on their landing page?
My perennial problem with these surveys is that they can be read different ways. Good research should not be ambiguous. Fewer people are worried about sex on TV. Does that mean society is becoming more liberal, or that people are happier because Ofcom are doing a good job preventing it?
Many of the trends can and will be interpreted by Ofcom as a pat on the back because Ofcom is doing a good job. The reality is that the wording leaves cause unclear.
Slide 24 is interesting. The question is "Do you think, in general, that there is too much, too little or about the right amount of each of the following on television: a) Sex? b) Violence? c) Swearing?"
3% think there is not enough sex on TV, compared to 24% who think there is too much.
Ofcom could use this as an excuse to clamp down, but does the data justify a clampdown on clearly labelled late night TV? There is a lack of context, so the 1,830 respondents could be referring to sexual references in childrens TV, Loose Women and the Alan Titchmarsh show. Given that most people will think about what they watch, and most people dont watch babeshows there is no justification to apply this to babeshows, but you can be sure it will be used out of context.
The ambiguity makes this a potential waste of money. Unfortunately the Audit Commission has just been abolished.
To put this in context, 24% say there is too much sex but 39% say there is too much violence and 39% say there is too much swearing. Logically Ofcom should clamp down on violence and swearing instead of sex, but logic is a stranger at Riverside House.
Slide 25 shows that the number saying there is too little sex has halved from 6% to 3% between 2001 and 2012, but the number saying there is too much has plummeted from nearly half (44%) to a quarter (24%) in the same period.
Slide 26 shows that the group most concerned about sex are 65 and over (40% say too much), while the age groups containing parents are least concerned (16-34:17%, 35-54:22%). Even narrowing it down to parents, only 22% say there is too much sex, while 6% of parents say there is too little.
Say that again: 6% of parents say there is too little sex on TV.
Continental19 makes a good point about complaints - most come from professional porn producers, rival stations that have hardcore sidelines. They cannot claim to be offended. Others do not ring true and may be fake "public" complaints from rivals. The idea that content should be banned or a station fined because it has caused offence is a nonsense. These are trade complaints about technical infringements, not genuine moral outrage.
So why is Ofcom about to get away with enforcement when they do? Several reasons. There are very few babe channel operators, and most are large operators. If these were supermarkets or banks the Monopolies Commission would be banning them from opening new channels and trying to open the market up to new business. Punative enforcement means if a new small operator manages to get a licence a few complaints can drive them out of business. The cosy setup where a handful of operators have the market to themselves suits them. They know they wont be allowed a bigger share of the market, but making life uncomfortable for newcomers ensures that share does not drop either.
In a proper free market there would be about 20 operators, some part time on shared channels, with varying strength and genuine competition of call revenue. At least one would drag Ofcom through the courts for their procedures and decisions. Instead there is a handful of operators with steady revenues who know they wont be allowed a larger market share and therefore have no reason to fight. Channels that step out of line get complaints as a warning shot across the bows. Ofcom might even smile favourably on channels that make complaints, softpeddling when they could investigate.
Basically its a cosy arrangement that suits the monopoly incumbents and the regulator.