Stumbled across this consultation
document from Cellcast, and DigitalUK's subequent
report (dated April this year), regarding the recent listing changes on FV (the moving of the whole of the Adult section there). These relate to an exchange from the end of last year but they are enlightening on BS's recent feelings towards FV and threats to their business in general as they looked forward to 2017.
Guys can judge the strength of Cellcast's anti-move arguments for themselves if they wish; I wont go into detail on them here. Instead, for those that dont wish to read further, I'll just summarise the points that these documents confirm as regards more general matters:
1. FV is still highly valued by Cellcast. They fought this move quite hard (for financial reasons naturally). Any of BS's actions as regards FV subsequently should be assessed in light of these enforced apparently highly troublesome changes (Cellcast go so far as to say that they "are likely to put us out of business").
2. No other Adult operator on FV bothered to respond to the consultation. Perhaps unsurprisingly, DigitalUK imply that FV is valued more at Cellcast than at any other Adult operator on the platform.
3. Again perhaps unsurprisingly, the lower numbered FV slots are more valued by Cellcast and presumably the other operators (the document states as much for providers in other genres too). Much the same has long been said about the Sky's epg numbers/channel ordering.
3. Cellcast blame at least some of their financial downturn in 2009 & 2012 on the FV channel re-ordering that took place in those years (the Adult section having been moved twice during 2012); they argue that, as with this August's revision, these placed their channels in ever more detrimental slots. (BS wish to give the impression that they were hit hard by the previous changes at least. They state that they have carried out their own viewing figure assessments over this period and these are down on FV. DigitalUK counter that BS provided no evidence that the downturn is as a result of the FV changes; that they help the viewer to find relocated channels more these days and that they have evidence that other genre's operators were not hit in the same way by such moves.) BS state that the Adult genre is most impacted by these kinds of changes.
4. In making their arguments against the move, BS state that (as has been said of Ofcom on here) DigitalUK have first come up with a decision and then consult in order to get (or pick out) justifications for that decision and confirmations for their reasoning on it! Likewise re. the framing of questions and the use of vague definitions therein. BS also claim the DigitalUK's decision exhibits bias (of various hues).
5. DigitalUK are looking to retain the latest genre ordering for the FV listings for the next "three to four years".
6. In a seperate matter DigitalUK threatened to consult on a 'Transactional Model' (bidding war) for the allocation of certain vacated channel slots. BS objected to this as unreasonable favourable to the "best-funded" providers... I have to ask: Would they object to this if they were the best-funded operator in their genre?
Reading BS's submission and Digital UK's conclusions it seems possible that the more recent arrival of BS's new Streamed Service on the platform (DigitalUK point out the distinction from a pure IPTV service) may have been precipitated by the need to counter the recent FV changes.
Oh and finally, despite the worrying tone hit by Cellcast's notes it is impossible not to note the heavy irony in their claim that removing them from fta TV market would "have an impact on consumers who will be forced to pay (via Sky subcriptions) for such content." ...Oh boy!