It’s ok to stereotype men and portray masculinity as inherently toxic, apparently...

You know that the world's seriously fucked up when you find yourself in agreement with Piers Morgan , but, sadly, and IMO, this is just the latest example, in an increasingly long list of examples, of the extremist ideology of the misandrist having gone mainstream; it 'tars all men with the same brush', which is fundamental to the 'all men are bad/evil/predators' etc. ethos, that it is now apparently OK to subscribe to, and therefore justify the demonising, witch-hunt against all men, 'post Weinstein'.

For anyone considering a boycott of Gillette, it's perhaps worth pointing out that Gillette is merely a brand name of Procter & Gamble, a company which has many brands in its portfolio.

That ad is ‘one long excruciating exercise in corporate droopy intersectional me-too feminist drivel’.

As for “toxic” masculinity, toxic masculinity built cities, countries and empires.

Gillette is now no longer for men, but for soyboys who tie their hair up in a man-bun, then hop in the bath and trim their manginas while their girlfriends are out on dates with real men.

This world gets more insane with every passing day.

Its not just the war on men, there is a war on everything that does not fit in with someones idea of the perfect society. Take the military's latest recruitment campaign its gone from be the best to "calling all snowflakes".

But the Misandrists and cultural Marxists are using the ‘toxic masculinity’ construct as a weapon in their war on men.

Whats gonna happen at the end of the day is all these pc snowflakes that keep being offened and moaning about pretty much everything once they get the change they want will realise it hasnt made the world a better place and has made things worse and then do a complete U-turn and start complaining to change it all back again
Ive said it once and i will say it again social media has given idiots the ability to complain on a global level and the people in charge keep listening..
In 5 years time society will be terrible

There seems to be alot of men here who are very insecure about their own masculinity.

Either that or I watched a different advert

Some very well articulated comments in this thread. Worth considering though rather than just slamming Gillette the advert was the result of research and aimed at inspiring men to be the best they can be. The following article explains what they are trying to do.

https://lbbonline.com/news/gillette-take...im-gehrig/

Can never understand this sort of heavy-handed pandering in ads. Does this shit ever actually work out for companies? I guess the clickbait outrage must be the intent as people are talking about it.

But really though, does anyone actually think that men who are truly abusive toward women are gonna change their behavior because of a fuckin' razor advertisement? Welp, guess won't beat my wife tonight 'cuz I saw the new Gillette ad. Guess I won't grab some random chick's tits. Even if you think there's a good message in there somewhere, it won't change a thing.

Interesting to me that boys today have less male influence in their daily lives than ever before pretty much. Growing up, nearly all my teachers were women, a decent percentage of the kids I knew raised by single mothers. Many schools around here started cutting athletic programs and gym classes, etc, so lots of boys didn't even play any sports growing up. Many had hardly any male authority figures in their lives. And yet, masculinity is more "toxic" than ever now.

It always cracks me up how so many ads are devoted to empowering women now as well. Like this one VVV Women are amazing because they eat cereal




Not to say that women shouldn't be confident in themselves, but a stupid cereal ad is never gonna empower them, just like an ad for razors isn't gonna rid us of our "toxic" masculinity.

Surely we should look at this for what it is...an advert, rather than some more meaningful comment on modern masculinity. The aim is generate awareness and discussion about Gillette which is exactly what has happened. Will it hurt their sales? Who knows, possibly in the short, but long term longer after this advert has been forgotten the brand has achieved its aim of embedding itself ever so slightly more stubbornly in our minds. Will I stop buying Gillette razors after this? No, simply because they have the best product and the rivals cut your face to shit!! Lol I don’t buy a razor for anything other than to shave and certainly not because of some ‘commentary’ on masculinity or ‘Me Too’

(16-01-2019 13:58 )SecretAgent Wrote:  Some very well articulated comments in this thread. Worth considering though rather than just slamming Gillette the advert was the result of research and aimed at inspiring men to be the best they can be. The following article explains what they are trying to do.

https://lbbonline.com/news/gillette-take...im-gehrig/

Thank you for the link reference, much appreciated. Here's some extracts:

- The four traits that define a ‘great man’ for the majority of respondents, regardless of gender, are:
Honesty (64%)
Moral integrity (51%),
Hard-working (43%),
Respectful to others (41%).
- Men and women universally agree that being a good father is one of the most important things a great man does (95%). Other positive actions for ‘great men’ include:
Setting a good example for others (96% agree),
Stepping in and taking action when he sees someone in need (95% find this important).


Who on earth would not agree with these? We are (hopefully) taught these qualities from the cradle to coming of age, by our culture , our parents, family, teachers, priests and icons. Sadly we all know that doesn't work out all of the time...but a cheesy, hectoring 109-second lecture from Gillette on the matter, stuffed full of negative male stereotypes, is not going to convert a single narcissist or psychopath into an upright pillar of society. The advert isn't a straightforwardly altruistic Self-Help for Males Information film - it has sinister insinuations and undercurrents that I explained earlier, and it is clear that Gillette have either knowingly or naively been drawn into playing the gender-politics card, aligning with the militant feminism misandry agenda. Ultimately, their number one aim not to inspire men: it is to sell more razors and make more money for Proctor and Gamble and the shareholders. Time will tell on that one.

Boys will be boys. Thankfully. Nothing wrong with being a boy.
Girls will be girls. Thankfully. Nothing wrong with being a girl.
We all need to abide by the moral and behavioural codes of our culture, the guys and the girls.


Here's a guy who is much cleverer and far better than I am at explaining this stuff:

https://youtu.be/aMcjxSThD54