RE: General News Thread
Boris unveils £10m ad campaign to fight obesity in war against COVID - 19 plans to be unveiled on Monday include will ban advertisements for junk food on TV before the 9pm watershed, online advertising of products high in sugar, fat or salt, and in-store promotions of such foodstuffs, such as buy one get one free offers. “We have epidemic levels of obesity in the UK and we are storing up huge problems for children and young people unless we turn things around,” said Prof Russell Viner, the president of the Royal College of Paediatrics and Child Health.
In a later interview with the BBC, Johnson linked his own experience with Covid-19 to what he called “our national struggle with obesity”.
He said: “Typically our great country tends to be a little bit fatter than many other countries in Europe. So you asked about my own personal circumstances, and one of the lessons I drew from that is the need for us all to be fitter and healthier. And if we’re fitter and healthier by the way, we will also be happier.
“And – and here’s the key thing, if we’re fitter and healthier, and if we lose weight, we’ll be better able not just to individually withstand coronavirus, but we’ll do a great deal to protect the NHS. And that’s why we’ll be bringing forward an obesity strategy.”
As part of the plan family doctors will be told to advise dangerously overweight patients to improve their health by taking more exercise rather than just taking drugs or undergoing weight loss surgery.
GPs will also be asked to recommend that patients who are keen to shed some pounds get involved in more social activities, in an expansion of the NHS’s policy of using “social prescribing” rather than conventional medicine to treat depression, loneliness and other mental health conditions. And they will also advise people to use NHS-approved diet management apps and start working with new “healthy weight coaches” that will be provided by GP surgeries.
However, initiatives that were due to feature in the plan, for example, GPs referring more patients to weight loss schemes such as WW, formerly known as Weight Watchers, have been dropped. GPs made it clear that they did not feel comfortable talking to patients about something as personal as their weight.
The government will consult on a plan to compel manufacturers of alcoholic products to clearly state on them how many calories they contain, whether they are sold in pubs, restaurants, supermarkets or off-licences.
However, initiatives that were due to feature in the plan, for example, GPs referring more patients to weight loss schemes such as WW, formerly known as Weight Watchers, have been dropped. GPs made it clear that they did not feel comfortable talking to patients about something as personal as their weight.
“The idea of using weight management programmes [more] is sensitive because GPs don’t like telling people that they are fat,” said one official involved in drawing up the strategy.
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(This post was last modified: 25-07-2020 11:03 by lovebabes56.)
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