ShandyHand
No Paywall Onlys - not babeshows
Posts: 3,988
Joined: Mar 2009
Reputation: 65
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RE: The Psychology of the Spend
Tiny you're a beacon of majority common sense opinion I've always thought. Sympathetic to babe and punter in an admirably balanced fashion. But consistently willing to speak truth where needed.
In this instance you again see and state the central bugbear about the new 66 system. You do so as keenly as you have with much that which has gone before.
The simple fact is, as a company, once you demand any form of regular payment for simple ACCESS to anything, justification has to be made for the loyalty you're requiring your customers to show and continue to show in paying that fee. In asking for a sub, you set yourself up as offering services and/or products above the general standard offered elsewhere. Justification for the ask can only come in the sense of vfm on offer once inside; vfm informed by the quality, variety and scope of the services/products available (exclusivity of content is usually a big factor*) and the way in which your people represent your business in customer facing interactions. If these things are lacking the customer is going to get disgruntled and eventually walk away.
I mean, no one would pay for Amazon Prime if the standards it presented out of the box were the same common standards of retailers that have no compulsory fee for use. Iow, your shit has to be together - on top of the competition's - visibly, palpably better than the product/services presented for free elsewhere.
66 talk the talk on the above; but fail to walk the walk as yet. Whether they even plan to up their game sufficiently is still open to question at this point (bits of extra website functionality and promising design are not sufficient by themselves). My concern is that they may be saying to themselves 'It's no biggee, guys are still getting to USE their credits once inside anyway' but this would be putting entirely the wrong emphasis on it if so. What's most important to those doing the paying is not the value of the credits as such but more that they're being required to stump up with a consistent regularity just to get inside.** Increased expectation (of both free and paid content/services) comes in return for that demand of regular use and loyalty. (If Prime gave the user their sub money as a voucher to buy on a few movie streams each month their members wouldn't suddenly not expect the exceptional standards of quality, reliability, efficiency and competency from the rest of their operation. The increased expectations would remain the same.) The experience will always be judged against the billing inherent a subscription based model.
The psychology of that initial spend, under the circumstances 66 have introduced it, is certainly something completely new to the babeshows. And I'm not convinced 66 actually grasp how different they've made things feel for a lot of guys with this innovation. Hopefully I'm wrong or they come to understand it quickly. Maybe then we can see them act to that knowledge?
* Babes uploading pre-recorded content from their OF's to their new 66 profile page is therefore neither the best look for OF or for 66!
** As Ryuken states, many babes take this even further and demand the viewer show his worthiness in multiple criteria of fealty once on the streams.
Babeshow n. - Live Adult Entertainment genre based around premium-rate phome sex chat lines. Scantily-clad female presenter induces callers and users to other inactive services from three-walled set in a TV studio. Largely softcore Tease format influenced by standards and strictures of free-to-air TV platform..
(This post was last modified: 26-04-2022 22:54 by ShandyHand.)
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26-04-2022 22:18 |
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