Para 4.12 says "Strong sexual material – material of a strong sexual nature which is not broadcast for the primary purpose of sexual arousal, and therefore not subject to mandatory access restrictions, may be broadcast after the watershed
provided there is a strong contextual justification"
~ bear in mind that the new attiudes survey says that there is greater public acceptance of babe type shows provided they are tucked away in the adult section of the EPG. The survey even says that this is
context, something that Ofcom has never accepted before in complaints hearings.
Para 4.15 defines "factors broadcasters would need to consider in determining whether any material would be acceptable under this
rule would be provided. These would include:
taking into account the explicitness of any sexual material and/or sexual language used;
the purpose of any sexual material in a programme;
whether any plot or narrative provides sufficient editorial context for its transmission; and/or
whether there is any other strong editorial justification for its transmission."
~ which seems to kill the "it's in the Adult section" defence dead.
However the proposed new rules are laid out in para 4.21 and proposed new rule 1.19 is as above but ends with "(See Rules 1.6 and 1.18 and Rule 2.3 in Section Two: Harm and Offence which includes meaning of “context”.)"
So what does Rule 2.3 of the existing Broadcasting Code say ?
"2.3 In applying generally accepted standards broadcasters must ensure that material which may cause offence is justified by the context (see meaning of “context” below)...
Context includes (but is not limited to):
•the editorial content of the programme, programmes or series;
•
the service on which the material is broadcast;
is it a babe channel in the EPG?
•
the time of broadcast;
late at night is more acceptable
•what other programmes are scheduled before and after the programme or programmes concerned;
•the degree of harm or
offence likely to be caused by the inclusion of any particular sort of material in programmes generally or programmes of a particular description;
less offence these days
•the likely size and composition of the potential audience and likely expectation of the audience;
it's in the Adult section, not on the BBC
•the extent to which the nature of the content can be brought to the attention of the potential audience for example by
giving information;
the channel's name is clearly sexual
and
•the effect of the material on viewers or listeners who may come across it unawares.
it's in the Adult section late at night on a channel called XXX Fuck Babes, not Care Bare Knitting Patterns"
Context is informed by Ofcom's own new survey says there is more tolerance of sexual content than 5 years ago provided it is the EPG late night and clearlyt labelled.
All clear as mud. I'm sure that's accidental.
[EDIT]
Para 2.26 and the whole of Appendix 11 (Executive Summary of research
findings: “Attitudes to Sexual Material on Television”, page 164 on) refers to new research.
See page 168:
"Channel: participants had different expectations of different channels and showed greater tolerance for stronger sexual content on non-public service broadcasting channels, with the strongest acceptance for sexual content on premium subscription adult channels with mandatory access restrictions;"
No co-incidence that the strongest outrage (48%) was generated by a Clip 1 from the Alan Titchmarsh lunchtime show. I'm not making this up.
Also on page 168:
"Participants across demographic groups did not seem to distinguish whether the material broadcast was real sex or simulated sex."
In the past Ofcom has fined shows because real sex was happening out of sight. If viewers can't tell the difference between real and simulated, eg sitting on a dildo or sitting in front of one, then Ofcom can't punish a channel on the grounds that the action is real. Or rather, to be consistent, it has to punish every show that has fake sex equally - and that's going to include a lot of TV drama and Hollywood films. So they can't really punish shows unless they show close up detail.
~ Clip 3 from the BBC drama Rome showed a woman "engaged in sexual intercourse with a man to the point of climax". Real or simulated ? Most viewers cannot tell. So real sex is now legal.
Only 26% of viewers found Clip 9 unacceptable. This was a RedHot 40+ trailer showing real sexual activity (no closeups). 43% found it acceptable given the context.
[EDIT]
"What 'new' survey will replace what 'old' one?"
The full report can be found via the bottom link on the
consultation page at
Attitudes To Sexual Material on Television
[EDIT]
"'If it is flagged 18 the channel has admitted it's guilt, and if it flagged 15 the channel has not given adequate warning or allowed content blocking to work. Catch 22.' What on Earth does this mean? "
~ there have been several adjudication cases where the broadcaster has argued that the content is not "Adult-Sex" or "Strong Sexual Content" where Ofcom has come back and quoted on-screen warnings that the content is exactly that. So by being responsible and warning viewers that they might be offenced, the broadcaster has lost the defence of saying the content is not offensive. Lunacy.