| Which of the following best characterises your current spending on the channels? |
| On the Increase |
  
|
0 |
0% |
| Up but now stable |
  
|
0 |
0% |
| About the same as normal |
  
|
2 |
6.90% |
| Down but now stable (mostly due to internal factors - show quality, etc.) |
  
|
1 |
3.45% |
| Down but now stable (external factors - the economy, personal circs, etc.) |
  
|
0 |
0% |
| In decline (mostly due to internal factors - show quality etc.) |
  
|
6 |
20.69% |
| In decline (external factors - the economy, personal circs, etc.) |
  
|
4 |
13.79% |
| Stopped spending but may spend again in future if shows/babes improve |
  
|
3 |
10.34% |
| I'd like to be spending but can't (may spend again in future if I've more disposable income) |
  
|
0 |
0% |
| Definitely finished spending on the shows they've gone right off |
  
|
6 |
20.69% |
| Not spent on the shows yet but may do so in the future |
  
|
0 |
0% |
| Never spent on the shows and never will |
  
|
7 |
24.14% |