(01-10-2016 13:04 )Danzig Wrote:  The 18-30 year olds they are aiming for don't buy mags. Which is why the lads mags and Playboy and Penthouse finished. The internet has already seen to that...The owners will need their deep pockets to stem the losses on this thing.

(02-10-2016 00:14 )Rammyrascal Wrote:  

(01-10-2016 13:04 )Danzig Wrote:  The 18-30 year olds they are aiming for don't buy mags. Which is why the lads mags and Playboy and Penthouse finished. The internet has already seen to that...The owners will need their deep pockets to stem the losses on this thing.

spot on. the internet is what killed off the lads mags. people were going why do I have to pay between £2-£5 pounds for a lads mag when I can get the exact same content for free online. so 1 by 1 the lads mags all finished and were replaced by online sites like Lad Bible. there are some online lads mags too including one called mammoth I believe.

if it was an online only mag then it could have a decent chance of lasting but if it is just a physical lads mag. ill give it 1 issue. they wont be able to get anywhere to stock it. the supermarkets wont touch it as they will get targeted by the anti lads mag brigade and no more page 3. cant see hardly any newsagents stocking it either as no-one will buy it

(01-10-2016 15:41 )ryuken Wrote:  That's a great point by hairbald about S66's inability to get any major retailers to stock their mag, which I agree will inevitably bring about it's demise after 3 issues.

They'll probably hold an Issue 1 release party in a West End/Essex nightclub, but they have done a poor job of informing S66 TV viewers what will be in the mag, and how much it'll cost.

Danzig also raises a great point about Sixty 6's target market, which is most likely 18-30 males, because they're not going to buy a magazine, when they can get similar content online for free.

(01-10-2016 11:05 )hairbald Wrote:  This is just another vanity project by S66 owners much like the US venture. The market for lads mags is dead; see any form of media analysis you like that says not only is print dying but lads mags are dead too.

Interesting to see that plea to ask your local news agent to stock it. That means one thing; they don't have key outlets (like supermarkets and WHSmiths) lined up to sell the mag. And the point is they won't get them - one of the nails in the lads mag coffins was supermarkets asking for discrete covers over the mags and no provocative photos.

This is another example of why there are very few good business men but quite a few lucky ones. These boys have made their money with the babechannels oever the years but don't have the wit to create anything new. Going back to a formula that is already dead is brainless

Still I'm sure the team had a lovely time cavorting with the models overseas and their instagram accounts make them look like kings

Who wants a sweepstake? I reckon 3 issues and its dead

I dont like being negative (a good friend of mine is an "entrepreneur" and I know how he stresses on these ventures) but this is an awful idea

(02-10-2016 17:49 )babelover48 Wrote:  

(01-10-2016 11:05 )hairbald Wrote:  This is just another vanity project by S66 owners much like the US venture. The market for lads mags is dead; see any form of media analysis you like that says not only is print dying but lads mags are dead too.

Interesting to see that plea to ask your local news agent to stock it. That means one thing; they don't have key outlets (like supermarkets and WHSmiths) lined up to sell the mag. And the point is they won't get them - one of the nails in the lads mag coffins was supermarkets asking for discrete covers over the mags and no provocative photos.

This is another example of why there are very few good business men but quite a few lucky ones. These boys have made their money with the babechannels oever the years but don't have the wit to create anything new. Going back to a formula that is already dead is brainless

Still I'm sure the team had a lovely time cavorting with the models overseas and their instagram accounts make them look like kings

Who wants a sweepstake? I reckon 3 issues and its dead

I dont like being negative (a good friend of mine is an "entrepreneur" and I know how he stresses on these ventures) but this is an awful idea

I'll wager it makes it to five issues before folding