Even if there was only one broadcaster they would have to make a bit of an effort, otherwise we would spend all evening watching Sarah Beeny on Help My Houses Falling Down, Julia Bradburys Walks, Nigella and Jo Brand.
IanG Ofcom has
Ofcom guidance on the advertising of telecommunications-based sexual entertainment services and PRS daytime chat services
This was first published around January. The latest version is dated 27 July 2011.
It states that Adult chat broadcasters should:
not broadcast shots of bare breasts before 22:00;
at no time broadcast invasive shots of presenters‟ bodies. Ofcom cautions against physically intrusive, intimate shots of any duration; and against less intrusive shots
that may become unacceptable by virtue of their being prolonged;
at no time broadcast anal, labial or genital areas or broadcast images of presenters
touching their genital or anal areas either with their hand or an object;
ensure that presenters‟ clothing adequately covers their anal, labial or genital areas. They should also avoid adjusting their clothing (including clutching or bunching) which results in anal, labial or genital areas being exposed;
at no time broadcast images of any real or simulated sex acts (these include vaginalor anal intercourse, masturbation, fellatio or cunnilingus);
at no time include shots of presenters spitting onto their or others‟ bodies, or include shots of presenters using other liquids, such as oil and lotions, on their genital or anal areas.
at no time broadcast shots of presenters using liquids of a sort or in a way which suggests the liquid is ejaculate;
at no time broadcast sexually explicit language; and
ensure any sexual language broadcast is restrained, and avoid its use altogether before midnight.
Licensees should take particular care if two or more presenters appear together on screen. If there is any contact between the presenters of an erotic or sexual nature (for example kissing, stroking, or contact between thighs, breasts or genital areas) or any miming or simulation of a sexual act performed by one presenter on another, in Ofcom‟s view there is a high risk of causing serious or widespread offence against generally accepted standards.
So thats it. No more girl-girl action. Ever. Even at 3am it can cause "serious or widespread offence". Sometimes you just have to pity Ofcom having to cope with all those complaints.