GPP, well, it seems OFCOM have now openly admitted to breaking the law...
European Court of Justice Wrote:Article 1 of Directive 89/552 provides:
‘For the purpose of this Directive:
…
c) “television advertising” means any form of announcement broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking in connection with a trade, business, craft or profession in order to promote the supply of goods or services, including immovable property, rights and obligations, in return for payment;
(emphesis added)
Compare and contrast...
OFCOM FoI response Wrote:If Television X runs free-to-air promotions for its paid for services, in the main these would be assessed under the Ofcom Broadcasting Code. We treat these, on the whole, as ‘editorial’ material and not advertising. As free-to-air material these promotions must observe content standards which are much stricter than those that apply to encrypted material that is specifically purchased by adults.
(emphesis added)
I'm pretty certain the ECJ would classify the 10 minute freeview promotions on all adult TV subscription channels as ADVERTISING not, as OFCOM have quite ILLEGALLY decided, 'editorial'.
Double standards when applying their own rules may be within OFCOM's insipid abilities however, IGNORING EC Directives and selectively applying rulings from the ECJ cannot possibly be lawful. Indeed, OFCOM are specifically ordered in the Comms Act to ENSURE the UK meets its obligations with regard to EC Directives and Community Law!
The 10 minute freeview slots contain explicit, sexually provocative language and scenes of people engaged in sexual activity. They quite clearly promote the sexual services on offer AND invite viewers to call a telephone number or visit a website in order to PURCHASE access to the services. This clearly satisfies the definition of ADVERTISING as set out in EC Directive 89/552 above. OFCOM are thus selectively and deliberately breaking international law by classifying adult TV subscription promotions as anything other than ADVERTISING.
It is far too convenient for the 'adult' TV subscription services to be allowed to promote their services by broadcasting unencrypted and non-PIN protected sexual content that would otherwise result in heavy fines or licence revocation on ANY other TV channel. These are OFCOM's own rules - no sexual content made for the purpose of sexual arousal may be broadcast without mandatory PIN and encryption. According to OFCOM this type of material is offensive and/or harmful and will "never be justified by the context" - and 'never' means not even in an editorial context!
Such is OFCOM's duplicity in this matter that one can only conclude they are guilty of gross negligence tantamount to fraud.
To remain the right side of the law OFCOM MUST now reclassify adult subscription promotions as advertising and, if they allow the same explict sexual content to be broadcast in these promotions then, OFCOM WILL also have to change their entirely unjustified stance on the supposed harm and/or offence of sexually arousing material in ANY context.
What constitutes ADVERTISING is laid out in black and white in Directive 89/552 and OFCOM have not the legal right or power to alter that definition - they MUST simply abide by it!
OFCOM are quite openly and blatantly breaking the law according to the UK's international agreements and obligations.
I only wish it was in my power right now to give OFCOM "60 seconds to comply"!