(04-02-2015 22:24 )Doc Holliday Wrote: (04-02-2015 02:06 )Digital Dave Wrote: I must say ETV's business plan is one of the most bizarre I've ever come across and is perhaps based on a new and unknown school of business known as Wilful Commercial Suicide.
1. Alienate your established audience which you've spent many years cultivating over an entire continent.
Perhaps this gives them the excuse they are looking for to tone the shows down. So many posters here say that ETV want to promote their website more than anything else. If so, maybe broadcasting in the UK gives them a good excuse for limiting what they give people for free.
Precisely this.
Until the last couple months, the "Exclusive shows" (paid show on the Website where the sender requests a show of 1-2 models and everyone has to pay to watch) were something done only during the day, and back when they were introduced (in a slightly different form in March 2012) they were a nice way to circumvent the strict daytime censorship. Not only that, but all the subscribed members (who, in order to be "subscribed", had to buy credits) could watch for free.
After a while, they introduced the price of 1 credit for all Exclusive shows. Symbolic price, some of you might say, but it adds up. Keep in mind that Exclusive shows are never longer than 5 minutes.
In the last months, they started toying with the idea of Exclusive shows during the night. You must understand that, while nothing about the UK thing was in the air, Exclusive shows during the night were pointless for us, as they aren't necessarily hotter than the normal TV show, and so they were seen as just one more way to cash in.
So, it is probably safe to say that they've been deliberately taking stuff away from the TV show in preparation for this move in the UK. That way, we are already used to that, at least in theory.