RE: 110k Playboy Fine!!!
The massive fine shows the sheer stupidity of Ofcom both writing and enforcing the rules. A decent lawyer in a proper indepenent court would blow a hole in the case in about 5 minutes.
The rule states that broadcasts must not cause serious and widespread offence. Cause. Thats unambiguous. But Ofcom have found against the shows on the grounds that there is potential to cause serious and widespread offence.
My car has the potential to break the speed limit. Your probably does. Every day. But how many speeding tickets do we get?
Playboy supposedly has a poor compliance record because they have been fined twice before. Once in 2009 and 2005.
To put this into context, the BBC was fined £150,000 on 03/04/09 (Radio 2), £25,000 on 18/12/08 (BBC radio London), £400,000 on 30/07/08 (8 shows on various channels including Comic Relief, Comic Relief, Children in Need), £zero on 09/04/08, £50,000 on 09/07/07 (Blue Peter). Thats 12 separate sanctions on 5 separate dates against the BBC with just 6 channels of mostly recorded material, compared with 3 sanctions against 7 live channels for Playboy.
If this were a traffic offence, drunk and disorderly, shoplifting or even assault, 3 fines in 6 years would be considered good behaviour with long periods between offences serious enough to attract a fine.
Ofcom state the offences were repeated. Of course they were. Its like driving with a defective speedo or thinking a particular road had a 40 mph limit instead of 30. If you think something is legal and your business depends on delivering the fastest/strongest legal content of course you get as close to, but just inside the limit of legality, every day, not just once.
The fine itself is out of all proportion to the degree of harm (actual or potential). Para 74 makes no attempt to quantify the number of children watching or the degree of harm caused. Ofcom note that there was no discernable financial gain (para 76).
14 people have lost their jobs and 3 were suspended because of this garbage: "nine camera operators/producers were dismissed, five presenters were dismissed and three presenters were suspended"
Ofcom refer to research in 2005 and 2009. They conveniently fail to point out that there was no record of ejaculate being ruled offensive before a finding against a babe channel earlier this year. Neither piece of research mentioned spitting/ambiguous liquid/ejacuate. A BCAP rule was introduced out of thin air without historic justification. The same applies to oil applied to backs/bums/thighs.
Ofcom also says its 2005 research "showed that audiences considered „adult chat‟ material, particularly of a strong sexual nature, had the potential to cause offence" (para 59). The survey group did not view samples of adult chat and any mention was brief and in passing.
By the way, link 14 does not work. Good one Ofcom.
While on the subject, the 2009 research points to large audiences and participation for adult chat services: "Claimed viewing ever of such services was relatively low (approximately one in four participants said they had ever viewed) as was interaction with such services (around one in fourteen participants had ever called or texted)." (page 7).
The survey 2009 clearly found that "most participants supported the continuation of long form promotion in its current form on dedicated channels" while "A small proportion of participants (around one in 20), were offended by the nature of the product to such an extent that they were opposed to any promotion of the product on television" (page 8) and "Overall, most viewed the product [long form adult chat advert shows]as „harmless‟," (page 36).
The same section found "the product must not be carried on Freeview" unless the entire genre could be locked out. Ofcom has never provided a rational explanation for completely disregarding this. It picks and chooses what it wants to misquote and what it ignores.
In similar vein, most participants felt that Psychic shows "Must only be on a dedicated psychic PTV channel in the Specialist section of the EPG;". For no rational reason Ofcom ignored this.
Ofcom say 44% of homes with multichannel systems have set PIN controls, then says this means many homes have not set access controls therefore children are at risk (sanction para 62). If fails to consider that this might be a conscious decision by parents who consider the risk to be acceptable or who have alternative controls. How many of these households have no children? Unquantified. How many have young children who are in bed by 9pm? Unquantified. How many judge the channels to pose no risk? Unquantified. How many only have TVs in the family area so children/teens cannot select channels? Unquantified.
The rank amateurs at Ofcom confuse the absence of a finding with data that supports their case.
The fines are out of all proportion. Businesses have been fined less for cases of accidental death.
Gone fishing
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